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Sunday 24 July 2011

NEW FORD FIESTA IN INDIA

NEW FORD FIESTA :
The US car maker Ford is the 6th largest car maker in India next to prominent car makers including Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Ford India’s journey began in 1907 with Ford Model A and it officially begun production in 1996. In the beginning, Ford had a tie up with Mahindra but later Ford increased its share and began operating as Ford India Private Ltd in October 1995. Ford India has a manufacturing facility at Chennai. Ford’s 2011 new Ford Fiesta is the new version of its Fiesta sedan. Ford Fiesta Classic is currently available as the sedan offering by Ford. The new Ford Fiesta is a premium class mid-size sedan that heavily banks on new communication features inside, quieter interiors, head-turning style, advanced drive, unmatched safety, power and high fuel economy. The New Ford Fiesta is the first in the series of eight launches by Ford India in the next four years. Three factors differentiate it with other cars of the same segment following its kinetic design, loads of first in class features and outstanding communication ease on the go. The New Ford Fiesta is available in Style, Trend, Titanium and Titanium Plus variants available in both diesel and petrol options. The petrol engine is a 1.5 L Ti-VCT and the diesel is a 1.5 L Duratorq TDCi engine. Ford India offers the New Ford Fiesta in seven trendy colors .
All-New Fiesta Style starts at Rs 823,500 (ex-showroom, Delhi) and goes up to Rs. 10,42,200 for the top-of-the-line Ford Fiesta Titanium Plus. The Global car Fiesta has won 72 auto awards since its launch worldwide and it has greatly been Indianized. Ford has sold over over one million Ford Fiesta's worldwide. As part of its making it suitable for Indian roads, Ford has put in new engines, suspension, interiors and fuel efficiency in order to match the expectations of the Indian car buyer. The Ford Fiesta is being built at Ford's manufacturing facility located in Chennai.

Ford Fiesta Description :



Ford FiestaNew Ford Fiesta is a premium mid-sized sedan in the price range of Rs 8.23 lakh to Rs 10.42 lakh. Simply put, new Ford Fiesta is all about ‘make a statement’ with Ford’s ‘fell the difference’ at its best. The new Fiesta is a synonym of style, comfort, and great performance. The new Ford Fiesta road tests and New Ford Fiesta reviews are around and all these indicate that the car is a thumbs up in looks, safety, drive fell however, the pricing is higher than expected. It has first in class Voice Control , best in class in-cabin quietness , class leading fuel economy , first in class intelligent steering technology and premium design for a high quality drive. Safety with anti-lock braking and air bags, anti-roll bars and impact bars inside make the New Fiesta completely safe. Safety and security features on the new Fiesta viz. ABS, ABD, driver side airbags, front passenger airbags, energy absorbing bumpers and crumble zones and engine immobilizer are standard on all its variants.


High comfort level coupled with better fuel efficiency will certainly be give a push to the sales of this car. FeaturesFord Fiesta such as voice control operation are somewhat first in the class. Through the voice control feature, the driver can make, receive calls on his mobile phone, can control temperature on the inside as well. Fabrics inside the new Ford Fiesta give it a cool and elegant appearance. The three boxer new Ford Fiesta has nice and smooth lines than Tata Indigo, Ford Fiesta Classic. Certainly, all new Ford Fiesta with its dramatic and distinctive appearance is the best ever creation by Ford in the this segment. The big car technology coupled with kinetic design, ultimate styling in the new Ford Fiesta is best mated to powerful and fuel efficient petrol and diesel engines.

New Ford Fiesta Models

New Ford Fiesta Petrol Style This is the entry level petrol variant of the new Fiesta. It has body colored radiator grille surround and rear applique compared to other variants which have these in chrome. Besides, it has full wheel covers. On the inside, the instrument cluster is moulded black and has a manual AC. It also has the same storage, safety and security features viz. ABS, ABD, two Airbags, crumple zones, door reinforcements, keyless entry, child lock and engine immobilizer that are common in all variants.
New Ford Fiesta Petrol Trend The Fiesta Trend has chrome radiator grille, has automatic AC, footwell lamp, fog lamps in addition to the features of Fiesta Style.
New Ford Fiesta Petrol Titanium It has chrome Beltliner, leather wrapped steering, metallic finish sterling instrument cluster, handles and gear knob. It also has electrically folding outside rear view mirrors, digital clock, distance to empty and fuel computer features in addition to the features available in the Style and Trend Fiesta. For the music lovers, the Fiesta Titanium has AUX and USB connectivity besides bluetooth and voice control. The safety and security features are standard on all New Fiesta models.
New Ford Fiesta Petrol Titanium Plus This is the fully loaded model of the New Ford Fiesta and has all features including cruise control and reverse parking sensors, bluetooth and voice control.
New Ford Fiesta Diesel Style This car comes with a diesel engine and features are same in the Petrol Style variant as mentioned above.
New Ford Fiesta Diesel Trend This car comes with a diesel engine and features are same in the Petrol Trend variant as mentioned above.
New Ford Fiesta Titanium 1.5 L TDCi This car comes with a diesel engine and features are same in the Petrol Titanium variant as mentioned above.
New Ford Fiesta Diesel Titanium Plus This car comes with a diesel engine and features are same in the Petrol Titanium Plus variant as mentioned above.

New Ford Fiesta Mileage, Average and Fuel Economy

It is available in both 1.5L TDCi diesel engine that outputs 90bhp power and 204Nm of torque at 2000-2750 rpm. According to ARAI the new Ford Fiesta Diesel offers 23.5kmpl mileage. The New Ford Fiesta Petrol car has a 1.5L Ti-VCT engine that has a power of 108bhp, 140Nm of maximum torque. ARAI has found that the new Ford Fiesta delivers a mileage of 17kmpl. The fuel tank capacity is 43 liters.

New Ford Fiesta Power

Ford FiestaCompared to the existing Ford Fiesta Classic, the new Ford Fiesta is more powerful. Where the existing petrol Fiesta Classic is a 101PS car, the new Ford Fiesta has 109PS power and a maximum torque of 140Nm whereas the diesel version with a TDCi engine delivers 90bhp compared to only 68bhp offered by the Ford Fiesta Classic diesel. If we compare the power of new Ford Fiesta with other similar segment cars then Toyota Etios VX petrol is similarly powered just as Ford Fiesta Classic while Maruti Swift Dzire ZDI diesel is a 76 PS car much lower in power than the new Ford Fiesta.

Colors

Diamond White Panther Black Moon Dust Silver Sea Grey Squeeze Kinetic Blue Chill Metallic
These colors are available with all variants of New Ford Fiesta

Acceleration & Pick-Up

Since the new Ford Fiesta is more powerful than the existing Ford Fiesta Classic, the petrol variants catch 100kmph mark in just 12 seconds while the diesel variant takes just 13 seconds to reach the mark. With 90bhp and 109bhp power inside the bonnet of the diesel and petrol cars respectively, the new Ford Fiesta zooms and is agile in the city and on the highways equally.

New Ford Fiesta Exteriors

Kinetics governs the exteriors of the new Ford Fiesta. In order to make it more aerodynamic, Ford has worked extra to revamp almost all the external dimensions. The new looks are bold with round curves. Looking at the exteriors, it is sure that Ford has entirely reworked the exteriors. The front is where Ford has put in brains well and it looks inspiring. Sharp edges have no place in the new Ford Fiesta and it makes the exteriors more compact. The front of the car is dominated by the large, starting with twin headlamps with a dynamic elongated shape attracts the attention of the onlooker. Besides, the upper grille with the ‘Ford’ logo on it is lesser in height asFord Fiestacompared to Fiesta Classic. The lower grille with prominent black rows and it also houses space for the number plate. The new Fiesta Titanium and Titanium Plus also has two fog lamps housed on both the sides of the front bumper. The front bumper stretches to almost quarter of the wheel fenders on the sides. New Ford Fiesta is quite as appealing as its front is. As soon as one moves to the sides the curved aerodynamics steals the attention. The raised side rear view mirror fitted on the door also has turn indicators giving a class look to the car. The Fiesta has raised fenders that add to its power looks. Moving on to the rear of the car we have the tail lamps stretching from the sides. The tail lamps are bifurcated into two, the second part lies on the boot. The boot also has a ‘Ford’ Logo at the center with a boot projection above it. There are inbuilt stop reflectors low down on the rear bumper along with reverse sensors on the bumper.

New Ford Fiesta Exterior Measurements
The All-New Ford Fiesta is 4291mm long 1722m wide, 1496mm high has a wheelbase of 2489mm. It has a turning radius of 5metres. The weight varies from 1117kgs to 1157kg according to the variant.

Interiors

Stepping inside the spectacular new Ford Fiesta which is a result of quality craftsmanship is none other than entering a spacious cockpit. Once you step inside there is no need to go manually, as the Titanium and Titanium Plus car will respond to your voice commands. From cruise control to climate control, the speech module controls it all. The multi-function LED display at the center of the dashboard displays complete information about your mobile calls, music and air conditioning. The side mirrors automatically fold when the car is parked. The space inside is quite comfortable for seating five people.

The seats inside the new Fiesta have more padding for the extra cushion making it more comfortable. The seats give supportive to he back, thighs and there are head rests. The driver seat can be adjusted. However, there is no height adjustment for the front passenger seat. The three spoke steering has multi functions built on it and is also height adjustable. On the left hand side of the steering are the audio controls and on the right side are cruise control buttons. With the Electric Power Assist Steering System (EPAS), the new Ford Fiesta is easy to maneuver in the city and on the highways. The EPAS activates only when there is a need and thus saves energy and fuel. The interiors personalization pack is available wherein customers can customize the interiors in plum red and oceanic blue.

The instrument cluster has a aluminum finish and has two tunnels. Above them is a red colored 3.5 inch high resolution multi function display that has details about trip meter, odometer, distance to empty, average speed and efficiency etc. The mobile inspired central console has buttons for CD, Radio, AUC, Phone and button to go to the menu. There are four AC vents, one each for the driver and passenger and one on each side of the center console. The voice control is activated by a button on the left hand side of the steering. After it is activated, one needs toFord Fiestaonly speak commands such as climate control, change fan speeds, change climate control temperature, climate control modes, radio station change or change tracks on a CD or toggle between external media devices like iPod or USB or simply one can speak to the system to dial a phone number from the phone book of a mobile that’s paired to the car.

The gear shift lever has an aluminum touch and has five forward and one reverse gear on it. The gear knob is highlighted so that it is easily visible. The rear seats are also comfortable and have much padding and back rest along with height adjustable head rests. There is also a foldable armrest in the middle for the rear passengers. The headroom, legroom and shoulder room at the front and rear are quite large for a comfortable seating. Ford has put in good quality materials inside the New Fiesta and the room on the inside is quite large.


Engine Capacity & Performance

New Ford Fiesta is available in two engine options-diesel and petrol. Both the engines are of 1.5L capacity. The petrol engine is a Twin Independent Variable Camshaft Timing (Ti-VCT) engine while the diesel motor is a Turbo diesel Commonrail Injection (TDCi). The 1.5L petrol has a power output capacity of 109PS while the diesel engine generates 90PS of power. The petrol engine has a maximum torque of 140Nm at 4500 rpm while the diesel engine has 204Nm torque at 2000-2750 rpm. Road tests have reveled that the New Ford Fiesta engines performs well in the city, in traffic and on the highways.

Wheels

New Ford FiestaAll the variants of the new Ford Fiesta have 195/60 R15 tubeless tyres. The New Ford Fiesta Style has 15 inch steel wheels while the Trend, Titanium and Titanium Plus have 15 inch alloy wheels. The Style has full wheel covers.



Braking & Handling

All the eight variants of the new Ford Fiesta have front ventilated disc brakes while there are self adjusting drum brakes at the rear. There is Independent McPherson strut with coil spring and anti-roll bar at the front and Semi-independent twist beam with twin shock absorbers filled with gas and oil at the rear.

Handling & Safety

All the variants come with standard safety features including Anti-Lock Braking System, Brake Assist, Central Locking, Power Door Locks, Child Safety Locks, Anti-Theft Alarm, Driver Airbag, Passenger Airbag, Day & Night Rear View Mirror , Passenger Side Rear View Mirror, Xenon Headlamps, Rear Seat Belts, Seat Belt Warning, Door Ajar Warning, Side Impact Beams, Front Impact Beams, Traction Control, Adjustable Seats, Keyless Entry, Engine Immobilizer, Crash Sensor, Centrally Mounted Fuel Tank and Engine Check Warning. All the variants also have energy absorbing bumpers and crumple zones besides door reinforcements to add to the safety and security of the vehicle. Ultra high strength steel has been used to make the frame of the New Ford Fiesta strong.

Stereo & Accessories

New Ford Fiesta has something special for the in-car entertainment lovers. The audio controls have been mounted on the steering wheel on all the variants. The New Ford Fiesta is equipped with Audio player that isNew Ford Fiestacapable of playing CD, MP3, AM, FM Radio and there are six speakers attached to it inside making it a heaven for music lovers. There is AUX input in the Style and Trend variants while there is both AUX and USB input in Titanium and Titanium Plus Fiesta. You can also connect your mobile or iPod with it. Also there is Bluetooth connectivity coupled with voice control that makes it easier for shuffling numbers on the CD or USB stick on the go. Speak to the Voice module and it will change the track, increase, decrease volume. It can even call using the voice module.

Ford Fiesta Pros :

First in class voice controlled AC, multimedia and phone access, cruise control, standard safety features in all models

Ford Fiesta Cons :

It was expected to be priced less.

Price

Rs 8,39,298 - Rs 10,62,195

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