BMW TO CHANGE NAMING STRATEGY

BMW TO CHANGE NAMING STRATEGY

Apparently BMW is considering to adopt a new naming strategy for its lineup.The raft of new models BMW is pumping out has caused the firm to reconsider its current naming system and start looking for new options.

peaking at a recent press event, Sales and Marketing Director Ian Robertson said “There will be an evolution of naming across all brands.” That’s pretty vague, but the executive hinted “there are a lot numbers that can be exploited in the future.”

One of the reasons for this is the fact that the Germans are preparing to launch a new model that will be slotted below the 1 Series. The company will keep some of the current names, but is looking forward to expand its “alphabet” much further than before.

MINI and Rolls-Royce will also be affected by the change and it is possible that both brands could eventually adopt an alphanumeric naming structure.